Friendship

Building a friendship with your customer brings winning sales. Building a friendship consists of keeping your commitments, being honest, sharing your knowledge and even treating your customer to lunch or coffee.

Once your relationship develops into a friendship don't stop, continue building the friendship until it becomes long-term.

Your success will not only come from winning repeat sales, but the customer will be spreading the word to his/her colleges and friends.


Loyalty

Loyalty doesn't come overnight; it is something you have to earn.

Remembering your customer's name and what she likes is a start to earning her loyalty.

Does your customer need to buy something you haven't got? Referring him to someone who has what he is looking for, even if it is your competition, shows him you are a loyal person.

Faithfully following these tips will have you winning sales, and building long-lasting relationships with your customers.

--Source: LifeTips is a free online service that publishes more than 80,000 tips to benefit more than 3 million viewers monthly.