What Do You Think You're Selling?
Reprinted with permission from Promotional Consultant Today, Promotional Products Association International.
What is it that you are actually selling? Some professionals believe that their title alone conveys an accurate portrayal of the product or service they offer.
Other professionals feel that merely stating the type of product or service they provide is actually what they are selling.
If you're selling promotional products, marketing solutions, advertising, marketing services, insurance or widgets, consider that your prospect isn't interested in the actual product, but what it will ultimately do for them.
If you think that simply telling a prospect what it is you sell is enough to stimulate interest, think again.
Your product or service isn't what you are selling or what the prospect is buying. A prospect buys what your product or service will ultimately do for them.
--Source: Source: LifeTips publishes more 80,000 tips for more than 3 million monthly viewers.
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